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Mobile phones are no more a luxury item but a necessity for most of us. You can customize your mobile with ringtones. Sprint has introduced number of sprint ringtones in the market for its users. Nextel's predecessor-Fleet Call, Inc. - was founded in 1987. In 1993, the name, Fleet Call, Inc. was changed to Nextel Communications, Inc. Since then Nextel has gone through many technological advances and has been a great contributor in the field of mobile communications. Sprint and Nextel Communications Inc. announced their merger on 12th Aug 2005, forming Sprint Nextel Corporation.

Sprint keeps track of ringtone sales the way the music industry keeps billboard charts.

"Beyonce has gone platinum with more than 1 million sales of sprint ringtones" said Nancy Beaton, Sprint's general manager of wireless music and personalization. Rap star 50 Cent and R&B singer Usher have reached gold and platinum levels in sales, she said. "We're trying to create a whole Eco-system around music," Beaton said, so customers start to think of their phones as substitutes for their music players.

Sprint is introducing music video ringtones as a new service, which will be a boom in the ringtone market. Sprint is the first mobile service provider in U.S. to offer video ringtones.

Sprint video ringtones are available on the Sprint PCS Vision Multimedia Phone MM-5600 and future multimedia phones. Sprint users who use to identify callers with different ringtones can now do so by assigning clips of the latest music videos to the caller. In the list of video ringtones offered by sprint we have, Crime Mob, Big & Rich, T.I. and more from Warner Music Group, and also there are additional video ringtones from Sony BMG artists like Frankie J, Maroon 5 and more which will be in the market very soon.

Sprint PCS Vision customers can purchase and download sprint ringtones and sprint screen savers directly from their Sprint PCS Vision Phones. To access video ringers on the phone, users have to select Menu/ Downloads/ Ringers/ Get New then Video Ringers